Welche Aktie aus dem Handy, Mobile-Life Sektor?

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01.02.2007 11:43
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Welche Aktie aus dem Handy, Mobile-Life Sektor?

Ich würde gerne in eine Aktie aus der Mobile-Branche investieren. (long) Hat jemand Favoriten, Meinungen oder Tips?

Gruss

15.03.2007 16:49
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Gefunden

Bin überzeugt davon mit Nokia die richtige Wahl getroffen zu haben.

Nur schon wegen folgender Pressemitteilung:

wenn man schaut wie sich admob.com entwickelt hat, kann man sich nur auf das 2. Halbjahr 2007 freuen.

Nokia announces platforms to connect advertisers and media publishers with mobile

Dienstag, 6. März 2007

Nokia Ad Service and Nokia Advertising Gateway enable delivery of the right ad to the right mobile consumer.

Espoo, Finland; New York, USA -- Nokia today announced two mobile advertising services. Nokia Ad Service, is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimize mobile advertising campaigns. Nokia also introduced Nokia Advertising Gateway, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising. Nokia Advertising Gateway operates as an intelligent switch, selecting between text, visual, audio and video ads - depending on the user’s context – and feeding the ad to the device.

Nokia Ad Service

“As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands,” said Tom Henriksson, Director of Nokia Ad Service at Nokia Emerging Business Unit. “We have completed a number of pilot campaigns with advertisers and mobile publishers for testing the Nokia ad serving technology and consumer experience. The feedback has been very positive from all parties.”

Nokia Ad Service fulfills different types of advertising needs such as advertisers deploying global mobile campaigns, agencies offering mobile advertising to complement traditional media initiatives, and publishers seeking new business models and a larger consumer audience. Nokia Ad Service serves mobile operators as a solution provider bringing the mobile advertising model to operator services, driving new and sustainable revenue streams. Nokia Ad Service simplifies the mobile advertising process by supporting & managing the full campaign lifecycle for advertisers including planning, deploying, optimizing, and reporting. Typical mediums of experience for mobile advertisements are in the form of interactive content like banner ads in browsing services, ads in applications, and videos.

Nokia Ad Service will begin its operations in Europe with a kick-off at ad:tech, an interactive marketing event in Paris, France on March 6th-7th, 2007 and globally in the second half of 2007.

Nokia Advertising Gateway

“With Nokia Advertising Gateway we are partnering with newspaper publishers, other traditional media companies, aggregators, platform companies, operators and internet companies to help them serve their current advertisers by offering easy access to a mobile audience” says Matthew Snyder, Head of Business Development, Nokia Multimedia, Advertising Business Program. “We have an aggregator interface for plugging partners’ platforms into the gateway – Nokia being in the role of platform service provider. Think of the gateway as a one-stop delivery point with intelligence”.

Nokia Advertising Gateway enables delivery of targeted ads to mobile devices. Ads will be closely tied and optimised to specific multimedia applications, such as reading digital newspaper content, watching TV, listening to music or looking at directions on maps. Nokia offers access to the platform for third parties and enables their ad sales teams to sell for the mobile channel. Nokia Advertising Gateway supports so called CPA (cost per action) model and it provides usage data from mobile devices for enabling targeted ad selection and delivery to users’ devices. A key part of the platform will be the easy-to-use reporting and analytics tools for Publishers to manage their advertisers ROI (Return on investment).

Nokia Advertising Gateway will run several pilots during the coming months and will become commercially available in the second half of 2007, starting with support for converged mobile devices based on the S60 software platform.

About Nokia

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com

For further information on Nokia Ad Service, please visit www.adservice.nokia.com

05.02.2007 15:48
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Welche Aktie aus dem Handy, Mobile-Life Sektor?

neue Kursziel 35 SKr

02.02.2007 19:58
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Re: Welche Aktie aus dem Handy, Mobile-Life Sektor?

Asterion wrote:

Die Zahlen waren wohl nicht so toll: -5.49% heute in Stockholm.

Hoi Asterion

ja die Zahlen bargen keine positiven Ueberraschungen,dazu

wurden die Aussichten für 2007 nach unten revidiert.

Beides zusammen hat zum starken Kursrückgang geführt.

Ich bleibe der Aktie treu ,den die Zukunftsaussichten sind weiterhin gut.(ist meine Meinung)

Da ich bei Ericsson schon Kurse von 2-3 SKr miterlebt habe, kümert

mich der heutige Tag nicht besonders.... LolWink

Gruss pantaleo

02.02.2007 18:52
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Re: Welche Aktie aus dem Handy, Mobile-Life Sektor?

pantaleo wrote:

Wie Ericsson unterwegs ist kannst du Morgen beobachten,es sind die Jahreszahlen 2006 angesagt.

Gruss pantaleo

Die Zahlen waren wohl nicht so toll: -5.49% heute in Stockholm.

Gruss

Asterion

01.02.2007 20:02
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Re: Welche Aktie aus dem Handy, Mobile-Life Sektor?

strolch wrote:

Ich würde gerne in eine Aktie aus der Mobile-Branche investieren. (long) Hat jemand Favoriten, Meinungen oder Tips?

Gruss

Hoi strolch

mein Favorit ist ganz klar Ericsson.

Die Firma war kurz vor dem Bankrott,hat sich dank einer "Rosskur"sehr gut aufgefangen und der Kurs hat sich dementsprechend entwickelt.

In letzter Zeit verdienen sie sogar mit dem Handyvekauf sehr gutes Geld(war nicht immer so...)

Doch der wichtigste Punkt ist für mich folgender.

Ericsson ist weltweit die Nummer 1 im Netzwerkbau.

Da es auf dieser Welt immer mehr Handybenutzer und Anwendungen geben wird,müssen die Telekomgesellschaften ganz schön in den Netzwerkausbau investieren.

Da sehe ich für Ericsson einen sehr guten Auftragseingang.

Wie Ericsson unterwegs ist kannst du Morgen beobachten,es sind die Jahreszahlen 2006 angesagt.

Gruss pantaleo